How to Attract your Dream Client on Instagram

Learning how to attract your dream Client on Instagram will help you grow your Following easily. You can then convert those followers into sales and client bookings.

Read on for four ways to start attracting your dream client through your Following to increase your salon bookings, sales & profits

Define your Ideal Client!

Identify who your dream client is, so you know exactly who you want to be speaking to.

Write up a Customer Profile and include details like income, lifestyle, interests, goals, pain points, and location. Consider how you can help them. The more detailed the better. This is who you are speaking to with all your content moving forward!

Follow your Ideal Client!

Identifying who your Dream Client is makes it a whole lot easier to find them on Socials! Spend some time each day for a week Following accounts that match your Ideal Client Profile. Comment and like their posts or reply to their stories to encourage them to follow you back! And ta-da, your Dream Client now knows more about your business!

Create Content for your Dream Client!

Now you have started driving your Dream Client to your Profile, start creating Content that speaks to them. Make them feel seen and heard. Share content providing solutions for some of their problems or information about treatments they are interested in. Tip, you can use the Ideal Client Profile you wrote to help you with this!

Start nurturing a relationship!

As your Dream Client starts following you back or responding to your content, start nurturing a relationship with them. Reach out to them in the DM and thank them for the follow. Ask them questions about their skin, beauty or hair concerns. Then you can provide genuine advice, or invite them into your Salon and give them a small introductory discount.

Keep doing these four steps consistently. In one month you will start attracting your Dream Client and increase your Salon bookings!